Could you stand naked in Times Square and not give a damn what anyone thinks of you?
Two kinds of limits
The official line: Coach, keynote speaker, author of three books, entrepreneur. 15 years, 24,000+ client hours, named Top Coach in Los Angeles in 2023.
Before all that:
When I was 5, someone threw a bomb at our home. At 17, I landed in America with $375 and panic attacks. By 26, I was in White House meetings.
On paper, I'd made it.
Then I found myself on the floor of my apartment with a bottle of Jack Daniel's: lost, overweight, lonely. Even wondering whether to keep going.
Instead of out, I went in and worked through shame, abandonment, not-enough-ness. I stopped building a life that impressed others and figured out who I wanted to be as a leader, friend, and human.
I lost 50 pounds. Traded bravado for real confidence. Built a life I love, a career that gives me goosebumps, and a loyal, unflinching community.
You can’t hate what happened to you and love who you are today.
This is how Radical Ownership was born.
Radical Ownership is owning who you are—including the parts that look weak, needy, messy, uncertain, or inconvenient—and what you really want from yourself, others, and life.
Full accountability and full permission. Every choice, outcome, excuse, fear, and want. Every hell yeah, and every fuck no.
Owning it all leads to radical freedom to live, work, love, and lead on your terms.
More money, more meaning, more life.
Entreployment™ applies this inside organizations, turning people who finish tasks into people who own outcomes.
Less leadershit. More leadership.
I don't fix you. I introduce you to yourself.
Tell me anything — your failures, fears, and wildest wants. No shame or judgment, and 100% confidential.
I'll see you exactly as you are, tell you the truth no matter how hard, and I won't let you gaslight yourself. We can go from the biggest question about your life to the exact words for a difficult conversation — in the same call.
You'll see me catch patterns and openings most people miss. "How'd you know that?" is something I hear a lot.
I customize the process around you: where you are, what you need, and how you work.
If you've been waiting for permission — from your boss, your board, your past — you'll stop needing it from anyone.
Clients & Results
If this is you, let's talk.
Grom Redzic
My Chief Inspiration Officer and emotional-support bear crossed the rainbow bridge on May 10, 2025, after 5,032 days of showing me what it looks like to be limited by nothing.
Born on my grandma’s birthday—a cosmic wink that love finds us when we let it––my silent samurai met everything with curiosity, pissed on the critics, and wagged through every storm. He could also unscrew water bottles without detachable thumbs.
His spirit shapes how I work, lead, and live.
Twelve days shy of 14. Forever here.
Coaching, advisory, and speaking for people who are stuck, stalling, building, leading, or looking for change.
ADI REDZIC
© 2026 Adi Redzic. All Rights Reserved.
