**WHY I AM OBSESSED WITH HELPING PEOPLE LEVEL UP**

The truth is, I didn't set out to create award-winning coaching and training programs, but my frustration with mediocrity and the lack of accessible, truly impactful programs led me to it.

Initially, I was digging for practical, workable answers to my problems. When something rocked my world, I'd offer it to people I knew were dealing with similar issues. They then told their family and friends, who then told others.

After two decades of learning, researching, testing, and training and 22,000+ hours of client-facing work, I know what works (and what doesn't) to level up––in life, within a team, and in an organization.

Seeing this transformation happen right before my eyes—watching people grow and succeed in ways they never imagined—has turned my passion into a deep, enduring obsession. I’ve seen firsthand the powerful impact of our work in helping others soar beyond their limits, and every time it happens, I want it to happen again and again.

OUR MISSION

Ignite a fire in people and organizations to level up.

WHAT WE ARE

We are a premier personal, professional, and leadership development studio committed to real growth that upgrades your motivation, confidence, and clarity [enabling you] to achieve breakthrough results, amazing relationships, and deep fulfillment.

WHO WE ARE

A small, passionate team of pragmatic idealists and improvement nerds dedicated to helping people, teams, and organizations attain the highest levels of success and thrive.

WHAT WE DO

We believe that the most impactful, sustainable, life-changing transformation is rooted in empowered, tailored, practical coaching and training that is fueled by compassionate candor, accountability, empathy, and enthusiasm.

BOOK YOUR 15-MIN DISCOVERY CALL

WHY PEOPLE TRUST US

EXPERIENCED. TESTED. PROVEN.

Adi Redzic, founder of LEVEL UP, brings 20+ years of personal, professional, and leadership development study, inspired guidance, and exceptional practice—including over 22,000 hours of client-facing work, executive leadership, community organizing, organizational turnarounds, and startups.

Recognized for his impact, Adi was ranked Top Coach in Los Angeles in 2023, which followed his 2020 ranking as Chicago’s Top Executive Coach. He was also named CEO of the Year in 2023, and in 2024, he was recognized for Leadership Excellence and inducted into Marquis Who’s Who.

UNRIVALED COMMITMENT. RETENTION. 7x ROI.

We are unrivaled in our commitment to our clients and their success, as demonstrated by our 99.3% satisfaction rate, 95.8% client retention, and 76.5% of clients who have worked with us for many years. Measuring value of a life-changing transformation and its lifetime value is impossible, but our clients report up to 7x Return on Investment (ROI).

RADICAL IDEAS.

CUSTOM PROGRAMS.

PERMANENT GROWTH.

Our programs aren’t for box checkers. We embrace disruptive ideas that transform people, change things, and drive impact. Nothing we do is formulaic; everything focuses on finding the sweet spot for exponential growth and transformation.

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WHAT MAKES US UNIQUE

PIERCING DIAGNOSTICS.

We cut through the noise and reach the core of problems with uncommon depth and precision. Our unique diagnostic process enables us to identify issues, recognize patterns, and establish connections that lead to clarity and sustainable change.

BOUNDLESS CONNECTEDNESS.

We understand, relate to, and connect with people from vastly different backgrounds, immediately finding common ground to build a solid foundation, motivate action, and achieve shared success.

UNSTOPPABLE HORSEPOWER.

We are a dynamic driving force behind your ambitious goals, turbocharging your focus, confidence, and tenacity to level up.

ALWAYS IN BETA.

Our commitment to excellence guides our pursuit of innovation, refinement, and breakthroughs. This means we are constantly expanding our capabilities and elevating the value we provide to our clients.

**THE LEVEL UP CLIENT FEELS . . .**

. . . understood, supported, and empowered—like anything is possible. They’re clear on who they are, what they want, and they're on their way to get it. They feel a deep sense of self-worth, inner trust, and confidence. They’re unapologetically themselves. They feel resilient in the face of change, tackling challenges head-on. They feel motivated to engage, communicate openly, and connect with others. They are inspired to keep leveling up...

Leave mediocre, limiting, and exhausting behind.

Ignite a fire within you and level up with our expert, one-of-a-kind, game-changing coaching.

BOOK YOUR 15-MIN DISCOVERY CALL

WHO WE WORK WITH

We work with men, women, the LGBTQIA+ community, professionals, managers, c-suite executives, organizations, and companies globally looking to achieve the next level of personal, professional, and leadership success.

A new level of living, working, and connecting that feels natural, affirming, and fuels ongoing personal and professional success.

THE RESULT . . .

OUR MISSION

Ignite a fire in people and organizations to level up.

WHAT WE ARE

WHO WE ARE

A small, passionate team of pragmatic idealists and improvement nerds dedicated to helping people, teams, and organizations attain the highest levels of success and thrive.

WHAT WE DO

We believe that the most impactful, sustainable, and life-changing transformation is rooted in empowered, tailored, and practical coaching and training that is fueled by compassionate candor, empathy, accountability, and enthusiasm.